Overview
Foot Locker, a global leader in athletic footwear and apparel, partnered with Banao Technologies to revolutionize its ad creative process using Generative AI. The goal was to enhance campaign efficiency and brand consistency across their international markets while maintaining a unified creative identity that mirrored their website experience.
Industry
Retail / E-commerceBusiness type
Global Footwear Retailer
Build your idea
Consult our experts
Impact After Launch
With Banao’s AI-driven creative automation, Foot Locker produced over 10,000 refreshed ad creatives in record time. The implementation achieved a 32% uplift in CTR and a 28% reduction in CPA, proving the immense power of GenAI in modern retail marketing. The system ensured visual consistency across all campaigns and optimized content production at scale.
Key performance improvements after AI integration
0+
AI-generated creatives produced and deployed across markets,
0+
uplift in click-through rate (CTR), and
0%
reduction in CPA compared to traditional campaigns.
Challenge
Foot Locker faced challenges in maintaining brand consistency across thousands of digital ads while scaling campaigns across different regions. Traditional ad creative processes were time-consuming, limiting the speed of testing and deployment.
Our Solution
Banao developed and implemented a Generative AI solution that automated product image creation and ad design. The platform generated realistic product visuals in dynamic environments that perfectly matched Foot Locker’s brand tone and website aesthetics. This approach enabled instant creative production, seamless localization, and massive scaling of dynamic product ads.
Features Implemented:
- Automated creative generation using Generative AI
- Dynamic ad personalization across markets
- Cloud-based creative asset management
- Consistent brand representation across ad networks
Key Features Implemented
Foot Locker’s marketing operations were reimagined with scalable AI automation, transforming how visual content is produced and optimized.
AI-Powered Dynamic Product Ads
Automatically generated product visuals tailored to brand aesthetics, improving engagement and ad recall.
Seamless Brand Consistency
Ensured all creatives aligned with live website visuals, maintaining a unified customer experience.
Scalable Creative Automation
Produced 10,000+ ad creatives in a single click across multiple regions and product categories.
Performance Optimization
Delivered measurable business impact with 32% CTR increase and 28% CPA reduction through AI-driven personalization.
Where we're located
Frequently Asked Questions
How did AI impact Foot Locker’s ad campaigns?
Generative AI enabled instant ad creative generation and visual consistency, leading to a 32% increase in CTR and a 28% drop in CPA.
Was the solution scalable across multiple regions?
Yes, the platform allowed localized creative variations across European markets while maintaining core brand identity.
What volume of creatives were produced using AI?
Over 10,000 unique product creatives were generated and deployed within days.
Is the system adaptable for future campaigns?
Absolutely — the GenAI engine can integrate with new product catalogs and campaign structures seamlessly.